Building a Business
How to Hire a CMO When Marketing Has Nothing to Do With the Job
New companies seeking to disrupt established industries sometimes face novel staffing problems. How do you fill a job that doesn't exist anywhere else?
Guy Bauman is the CEO of music technology company Tonara. Previously, he was the EVP of Content and Products at national mobile carrier Pelephone, where his division launched and managed a variety of successful mobile services.
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