Building a Business
The 3 Biggest Sins of Customer Engagement
Blind check-ins and failing to build relationships before complaints arise are behaviors of the past. Use data to understand clients, proactively preparing for interactions.
Guy Nirpaz is CEO and founder of Palo Alto, Calif.-based Totango, a provider of user engagement for cloud apps. Totango combines big-data analytics with segmentation and predictive tools for its insights.
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