Building a Business Innovating Your Product Distribution Is As Important As Innovating Your Marketing Discovering a new distribution channel can do wonders for you. Imagine if you'd been one of the first apps in the Apple Store!
Thought Leaders Overcoming ‘Expert Bias’ in Order to Innovate Being an 'expert' is an enormous asset in starting and growing a business. Staying an expert is something else again.
Building a Business Forget Product-Market Fit. Find Your Market, Then Build Your Product. The idea of product-market fit needs to be flipped on its head entirely.
Thought Leaders Maintain Your Competitive Advantage by Focusing on Your Most Valuable Asset — You For many products and services, it's not simply about developing a competitive advantage -- it's about keeping one.
Building a Business In Order for Your Business to Grow, You Need to Turn Down Customers While it may seem counterintuitive, focusing on the right customers for your service or product is necessary for long-term success.
Human Resources Are You a Technical Founder? Here’s How to Get Better at Communicating Your Vision. It doesn't matter how great your product is if you can't explain it to others.
Marketing What Technical Founders Need to Know About Sales and Marketing You can't just create a cool product -- you have to sell it.
Business Operations & Logistics 4 Key Things Small Businesses Should Do to Remain Search Optimized at All Times With various tactics for quick SEO success, it's important that businesses stay focused on what works in the long-run.