Marketing
Tracking Income From Referral Marketing
Before you can gauge the success of your networking program, you need to set goals.
Dr. Ivan Misner is a New York Times bestselling author and co-author of the bestselling book, Networking Like a Pro (Entrepreneur Press 2017). He is also the founder and chief visionary officer of BNI, the world's largest referral marketing and networking organization.
More From Ivan Misner
Marketing
5 Ways to Encourage Employees to Network
Your networking efforts won't succeed until everyone in the company takes part.
Marketing
Giving Incentives for Referrals
It pays to encourage people to spread the word about your business.
Marketing
The Importance of Diversity in Networking
When joining a networking group, it's best to find one with members from various backgrounds.
Marketing
Managing Your Business Cards
Try these tips for organizing all those business cards you've accumulated.
Marketing
Referrals and the Do Not Call Registry
What does this new law mean for your business's networking efforts?
Marketing
How to Become a Master Networker
Adopt these 10 traits, and you'll have people knocking down your door trying to do business with you.
Marketing
Building a Think Tank for Your Business
Use existing contacts and make new ones to create your own expert network.
Marketing
Creating an Effective Business Card
The right business card will help you make a great first impression.
Marketing
Incentive Programs That Really Work
Get creative in your efforts to drum up new business by encouraging existing customers to send friends your way.
Marketing
What’s Better: A Lead or a Referral?
Knowing the difference between the two can make your marketing efforts go much more smoothly.
Marketing
Build Relationships That Last
Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
Marketing
How to Network With a Large Group
A simple game of "business card bingo" will get the introductions rolling.
Building a Business
Success Isn’t an Entitlement–It’s Earned
If you want to be successful, you have to make some tough choices and change your behavior.
Marketing
The Golden Rule of Networking: Stay in Touch With Your Clients
Six ways to foster solid relationships with clients, year after profitable year
Marketing
Anticipating Referrals
If you're not sure what to expect from your marketing efforts, take these variables into account.
Marketing
Want to Join a Networking Group?
With six types to choose from, narrowing the field will help you find the groups that are best for your business.
Business News
Referral Incentives: The Gift for Giving
Give clients a reason to talk you up, and you'll earn new business without lifting a finger.
Marketing
The G.A.I.N.S. Approach to Networking
Leave out any of these strategies, and your networking will be just a waste of time.
Marketing
Networking on the Net
Learn how to utilize the Internet as part of your networking strategy.
Marketing
The 10 Commandments of Networking
Leave out any of these strategies, and your networking is just a waste of time.
Marketing
Developing a Networking Contact Sphere
Forming symbiotic relationships with other entrepreneurs may help you boost business.
Marketing
6 Ways Others Can Promote Your Business
When people ask if they can help you, be prepared to say yes with these simple strategies.
Marketing
Word-of-Mouth: The World’s Best-Known Marketing Secret
Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing.
Marketing
How to Combat a Slow Economy
Don't join the ranks of miserable complainers. Instead, use this time to improve your networking skills.
