Marketing
Why Super Bowl Commercials Are the Ultimate Marketing Play
By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.
Jack Truong has 30+ years of diverse experience in leading global corporate enterprises (i.e. James Hardie, Electrolux, & 3M Company). He builds future-proof businesses that satisfy stakeholder needs & ever-changing consumer behaviors through innovation, communication, and continuous improvement.
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More From Jack Truong
Building a Business
4 Key Insights for Driving High-Performance Business — Even Amidst Economic Uncertainty
By embracing diversity, leveraging generational dynamics, addressing work-life balance, and continuously improving, companies will thrive in the present and prepare for the future — whatever it may bring.
Building a Business
5 Ways to Implement Lean Principles in Your Business While Achieving Consistent Results
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Don’t Be the Next Blockbuster of Your Industry — 2 Ways to Be Innovative, Not Just Creative
As we speak, the next Netflix is already hard at work.
Business News
Why Combining Company Culture with Strategy is Necessary for Lasting Business Success
Culture shouldn't eat strategy for breakfast — your business strategy must be developed based on the core strengths of its existing culture.
Marketing
Where Anheuser-Busch Went Wrong and How We Can Do Better
Failed campaigns do more harm than good — not just for the company but also for the causes and people they only feign to support.
Thought Leaders
Hybrid Work is No Longer a Precaution — It’s Undeniably Beneficial for Business Success. Here’s Why
The world has changed and has moved on — and it won't wait for old-school business leaders to catch up.
Building a Business
Why Staying Human in the Age of AI is Crucial to Business Survival
In the ever-changing tides of consumer trends, only the most adaptable businesses will stay afloat and thrive.
Business Ideas
Great Minds Think Unalike — 3 Ways to Drive True Innovation Through Diversity
When companies diversify at every level, they see increased success. Here's how to follow suit.
