Building a Business
3 Ways Customer Data Allows for Pinpoint Marketing
Tracking where potential customers have been online makes for exquisitely targeted advertising.
James Green is CEO of ad-technology company Magnetic, which specializes in retargeting. Prior to Magnetic he built and sold four technology companies including Sabela Media, GiantBear, PVI and Giant Realm. He started his career in the entertainment industry at the Walt Disney Co. and Pixar.
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