Jana Barrett

In the business world, social media has become a go-to for brand development and customer care.

It's no mystery that mobile apps are spreading at an exponential rate.

Quality content gets shared and shares lead people to your site, so you have to begin any marketing venture with a strategy for not just attracting attention but keeping it. A call-to-action, or CTA, comes at the end of a content piece and guides readers toward their next move.

If your small business's website isn't gaining traffic, actively engaging customers or targeting the right personas, it might be time for a redesign.

Money may not grow on trees, but it sure leaves your pocket fast.

These tips will help you leverage your existing customers to bring in new ones.

Anxious? There's an app for that.

Branding can serve as an incredible asset for customer retention, which should inform the foundation of your philosophy.

A community outreach program can help your business gain local traction and visibility without a huge investment.

Find out which matters more.

In business, as in life, there is strength in numbers.

Your message will only get across if people see it. These tips will help.

Apps are as effective as their reach: no matter the quality of your product, it's the delivery that makes it successful.

Websites and apps should offer more than a price and a pitch. For small businesses, the simplest way to maintain authenticity is to treat your digital brand like you do your storefront.

When you have an app for your business and you're using it to generate ad revenue, you're killing two very profitable birds with one stone.

When you're operating on a budget, you can't fulfill every whim, so part of the responsibility -- and surely thrill -- of owning a business is learning to set and then meet your clients' expectations.

There's a new generation of people out there. Your company needs to learn how to communicate with them.

Our phone screens have become the main pinboards for our 'favorites' as we mobilize our lives.