Jason Miller

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your product or service. Knowing how your ideal customer thinks and their buying trends will drastically increase sales in your business.

Growth and expansion are far more than a matter of top-line revenue. Let's dive into some of the things that have helped me create sustainable growth in my companies.

If you're ready to learn how to help your business increase revenue, access new markets, create better customer experiences and brand awareness, strategic alliances may be the answer you're looking for.

If you're considering leaving your 9-5 to go into entrepreneurship full time, this guide will help you learn how to assess your business's profitability, secure a financial cushion, create a strong support network and develop a backup plan so you can take the leap with confidence.

If you haven't tried this marketing strategy, your business is missing out on gaining maximum exposure, causing word-of-mouth hype and showing your audience your ingenuity and creativity. Find out what it's all about and how to incorporate it into your business.

In today's age of sales, it's important to ensure your hiring process is solid. The goal is to always seek high-quality, qualified people to work for your company or teams. Spending time in this process has been the key to my success through the years, so let's dive into some key points I have used for success.

Discover if rebranding is what your company needs to work on by asking yourself key questions about why you want to rebrand in the first place and which key areas are most important to focus on, whether that be a refresh, partial or full rebrand.

Instead of having your employees dread meetings, create a dynamic session for them so they can feel their time is being valued by learning the five Ps of productive meetings.

Learning why people act the way they do when it comes to purchasing will help you become the master of sales — and you might already be using some of these strategies without knowing it.

Deciding on the perfect timing to make the shift from solopreneur to team leader can be challenging, but there are certain signs of whether you are prepared or not to take the plunge and recruit staff. Take a look and see if you've reached these milestones and if you should start thinking about hiring outside help.

These are time-tested storytelling strategies that I have implemented within my own companies successfully over many years of refinement.

Logic may guide decisions in marketing, but emotions win the heart. They are vital in today's marketing if you want to stand out, be memorable and build lasting relationships, but it isn't the easiest to do — so here are some tips to get started.

Learn the various techniques that are required to navigate the workspace and your employees through using empathy and mastering relationships.

Businesses in 2023 must go beyond profit and embrace corporate social responsibility and sustainability for long-lasting success. By engaging in ethical initiatives, companies enhance their reputation, foster customer loyalty and build a strong work culture.

Learn how building meaningful connections can lead to new opportunities, knowledge, innovation and better talent while fostering diversity and inclusion.

Want to boost your social media presence? TikTok's algorithm prioritizes relevance and interaction, so maximize your impact by doing these six things.

In today's fast-paced world, maximizing productivity is essential for success. From leveraging technology to implementing smart time-allocation strategies, here are some practical tips and expert insights for small business owners to boost productivity and achieve their goals.

If you're trying to create a more engaged and motivated team, it all starts with you as the leader.

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today.

In times of economic uncertainty, businesses of all sizes can face significant challenges. By following these strategies, businesses can prepare for an economic slowdown and protect themselves from financial hardship.

At the core of leadership, we must provide purpose, direction and motivation to our employees — but not everyone is using the right leadership style to offer these things. Here's why you might need to consider a more rigid approach.