Building a Business
3 Keys to Measuring the Success of Your Loyalty Program
Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
Jed Williams and John Swanciger
Jed Williams is the vice president, consulting and senior analyst for BIA/Kelsey, a research and advisory company focused on the local-advertising marketplace. John Swanciger is the CEO of Manta, an online community for small businesses.
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