Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO of FranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.
Sure, it's a thrill to get in on the ground floor of a hot new concept. But it's risky to invest in an unproven business model. Here are questions to ask.
Some franchisers will try to steer prospects to franchisees who will only sing their praises. Follow these five steps to make sure your research yields a more accurate picture of how a system is faring.