Building a Business
How Retailers Can Compete With Amazon This Holiday Season, and Beyond
While many purchases are still made online, consumers still appreciate their local shops and the ability to discover items.
Jeff Fagel is chief marketing officer at G/O Digital, a Gannett company dedicated to local digital marketing services on a national scale and that partners with retailers to deliver digital ads to shoppers. Fagel has held leadership roles at PepsiCo, Gatorade, Frito-Lay and Kmart.
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