Building a Business
Making Mobile Marketing Work for Your Business
Marketers offer insights on gauging the best ways to engage with your customers on the go.
Jeff Hasen is chief marketing officer at Hipcricket, a mobile marketing and advertising firm based in Seattle. This excerpt is adapted from his book, "Mobilized Marketing: How to Drive Sales, Engagement and Loyalty Through Mobile Devices," (John Wiley & Sons Inc., 2012).
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