Marketing
Five Low-Cost Local Marketing Ideas
Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
Jeff Slutsky specializes in developing and implementing local store marketing programs for multiunit operators. He's co-author, with Dan Kennedy, of No BS Grassroots Marketing (Entrepreneur Press, 2012).
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How to Make Daily Deals Pay Off For Your Business
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