Building a Business
3 Ways Retailers Should Accommodate the Mobile-Obsessed Customer
The smartphone-centric status quo isn't such a bad thing for retailers.
With more than 15 years of integrated marketing experience. Jeff Trachsel leads marketing for NextWorth, working directly with partners to bring their trade-in programs to life. Prior to joining NextWorth he served as vice president group director of marketing at Digitas, where he led engagements for companies such as Staples and General Motors.
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