Building a Business
How Marketers Must Evolve to Remain Relevant in a ‘Post-Millennial’ World
Gen Z has arrived on the heels of the millennials as the first "digital native" generation that has never known an analog existence.
Jen Marchetti is the chief marketing officer of Better Homes and Gardens Real Estate, a lifestyle real estate company in Madison, N.J., focusing on the next generation of brokers, agents and consumers.
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For marketers in any industry, tremendous opportunities lie with becoming a trusted brand marketing to the Latina segment.
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‘You Don’t Have to be Present to Win’ Could Apply to Your Company, Too
We have laptops, smartphones, and the cloud. Why don't we have flex time, too?
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Gen Z Has Grand Ambitions for Homeownership
A recent Better Homes and Gardens Real Estate survey found strong interest among teens in one day purchasing the roof over their head.
