Marketing
How to Nail Your Product Messaging with This 8-Step Framework
Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.
Jenna Alburger
Messaging and Positioning Consultant
at SharpStance
Entrepreneur Leadership Network® Contributor
Jenna is a marketing strategist specializing in positioning and messaging for startups. After recognizing that many companies overlook this crucial step, she founded SharpStance to help them craft clear strategies to scale efficiently
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More From Jenna Alburger
Marketing
How to Create a Unique Value Proposition (With Tips & Examples)
A unique value proposition will help you distill your unique strengths into a statement that answers the question: "Why should customers care?"
