Creative Director at Plum Productions and Host at MyVideo101.com
at Plum Productions/ MyVideo101.com
Jennifer Jager is the creative director at Plum Productions, a South Florida-based production company. She's also the coach at MyVideo101.com, an online video-production training site for small-business owners.
If done correctly, videos can be a great addition to your marketing strategy but unfortunately, often entrepreneurs' vision doesn't always translate into a high-quality film, instead resulting in a major marketing flop.
If you're new to the video production process start with these concepts, and over time you'll get inspired with more ideas that are unique to your business.
With video becoming so popular, there's been a recent surge in the number of production companies -- and not all of them will deliver the quality you expect.