Founder and CEO of Valux Digital.
at Valux Digital
Entrepreneur Leadership Network® Contributor
Jessica is the Founder and CEO of nationally recognized marketing and PR firms, Valux Digital and uPro Digital. She is a digital marketing and PR expert with more than 20 years of success driving bottom-line results for clients through innovative marketing programs aligned with emerging strategies.
Implementing sustainable business practices is not something reserved for large multinational corporations. Businesses of any size have an opportunity to identify areas for improvement and work on those.
Interactive content provides a cost-effective way for businesses to enhance campaign participation, customer engagement, and loyalty, regardless of their size and budget.
April Fools' Day provides an exceptional chance for brands to connect with audiences in a fun and memorable way. Employ these marketing tactics to interact with your customers and enhance brand recognition.
Artificial intelligence technology is changing how marketers reach and engage customers. From programmatic advertising to data analysis, AI can help marketers do a better job, but this rapidly evolving field also raises concerns and uncertainties.
By combining PR with branding, content creation, advertising campaigns and social media outreach, companies can generate marketing results and boost their business growth.
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
In the current challenging economic climate, it is more important than ever to devise effective marketing strategies. Taking a strategic approach to social media marketing will be effective and deliver unparalleled results.
It is all about understanding what's working best to achieve the goals you established at the beginning of the process when optimizing a brand's content marketing strategy.
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador.
Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.