Tech
What to Do When Your Mother Tells You Your Data Resembles ‘a Rat’s Nest’
Clean it up! Your conversion rates will spike. And Mom will thank you.
Jim Fowler is founder and CEO of Owler -- the free competitive intelligence platform business professionals use to outsmart their competition, gain competitive insights and uncover the latest industry news and alerts. Prior to Owler, Fowler founded Jigsaw in 2003 and was CEO there until it was acquired by Salesforce in 2010.
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