Marketing Rotten Customer Service? 5 Things Marketers Can Learn From Consumers. Marketing insights can help companies improve their bottom line.
Marketing Avoid These 5 Customer-Care Traps Recognize your company's approach to clients and the potential pitfalls your business can fall into. Develop a strategy in response.
Building a Business Leading, and Surviving, a Company Rebranding Effort Advance your company's legacy by transforming it. Tread carefully with key constituency groups.
Building a Business The Internet of Things Demands That Customer Service Catch Up The winning companies will figure out how to deliver a seamless and exceptional experience that satisfies users -- before they even ask for it.