Jim Joseph

Marketing Master - Author - Blogger - Dad at BCW

Jim Joseph is a commentator on the marketing industry. He is Global President of the marketing communications agency BCW, author of The Experience Effect series and an adjunct instructor at New York University.

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More From Jim Joseph

Online Presence

Taking a Stand Used to Be Taboo in Business. Now, It’s Almost Required.

When should your business take a stand on a social issue?

Building a Business

Most Job Candidates Fail My Simple Interview Test Right Away. Here’s How.

Here are five things you can do to make your job hunt easier.

Business Ideas

What Mac and Cheese Can Teach You About Business

Don't bury your benefits -- show off what you have to offer.

Online Presence

Don’t Be Facebook — Here’s How to Earn and Keep Your Customers’ Trust

If you're a local brand, you have even more responsibility to be honest with your customers.

Marketing

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

You don't need a big budget to learn from these big-budget brands.

Marketing

Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads

You don't need $5 million to advertise like major brands.

Thought Leaders

5 Ways to Be The Leader Your Team So Desperately Needs

You don't need to be Captain America to be a role model.

Thought Leaders

Don’t Let Your Butt Dominate Your Brain

Are you too focused on local problems and ideas?

Building a Business

4 Ways I Fail Forward on a Daily Basis and Why You Should Do the Same

Failure isn't as scary if you consider it a necessary step toward eventual success.

Marketing

Struggling to Market to Millennials? Here Are 4 Tips That Can Help.

The strategies that worked for baby boomers and Generation X just don't work anymore.

Marketing

You Can’t Be Everything for Everybody, So Stop Trying

It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone.

Marketing

What’s the Signature Skill You Need to Be a Great Marketer?

Every great chef needs to know how to make a great omelette. What's your omelette?

Thought Leaders

3 Tips on How You Can Stop Using Meaningless Buzzwords

Don't let your office's shorthand speech get in the way of strong communication.

Thought Leaders

How to Create a Work Environment That Works Better for the Freelance Spirit

What you can learn from the pop-up employee spirit.

Thought Leaders

Why Your Business Needs to Be More Flexible Than Ever

Is your company and its marketing approach ready to change and adapt to new information?

Thought Leaders

Wear a Belt and Suspenders: How to Stay Ready for Adversity

When disaster strikes, you'll be ready.

Marketing

5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.

Thought Leaders

The 4 Levels of Listening: Why Every Good Entrepreneur Should Talk Less

There's a reason we have two ears and one mouth.

Marketing

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.

Business Branding

Can a Brand Bring Back Its History and Make It Relevant?

What small businesses can learn from Carl's Jr.'s branding about-face.

Business Ideas

How to Survive as a Brick-and-Mortar Retail Store

Can you keep a traditional retail store alive when everyone is buying online?

Marketing

How Targeted Marketing Can Improve Your Brand’s Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.

Marketing

Don’t Be Boring: 3 Tips to Trying New Marketing Techniques

If you want to maintain a connection with your customers, you have to constantly adapt along with them.

Thought Leaders

Why the Best Entrepreneurs Are Decisive, Not Close-Minded

Learning to understand opposing viewpoints is a key component of team-building.

Thought Leaders

Lessons from NFL Star Charles ‘Peanut’ Tillman

You can start your own business and still make the work about others.

Entrepreneurs

What Tom Brady’s Super Bowl Turnaround Can Teach Us about Losing

Computers gave the Patriots just a 0.2 percent chance of winning in the third quarter of Super Bowl LI, but they pulled off the comeback by staying engaged mentally.