Marketing
How to Build Brand Awareness for a Niche Business
New businesses with a niche and/or unconventional product or service have special challenges in marketing and PR. Key techniques to boost brand awareness for them.
Joan Melendez has over 25 years of experience with healthcare applications, specializing in perioperative, anesthesia and trauma workflows. Melendez created Xcelrate UDI to significantly improve patient safety with medical devices, implants and vaccines at the point of care.
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