Joe De Sena is the founder and CEO of
Spartan Race, Inc. De Sena has been an entrepreneur since his pre-teens. From selling fireworks at age 8, to starting a t-shirt business in high school, to building a multimillion-dollar pool business in college, to creating a Wall Street trading firm, De Sena is a living definition of "entrepreneur." De Sena is the
New York Times bestselling author of
SPARTAN UP! A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life and
SPARTAN FIT! 30 Days. Transform Your Mind. Transform Your Body. Commit to Grit. He is also the host of the
Spartan Up! Podcast, available on
iTunes, Stitcher and
YouTube. For information about a Spartan Race in your area, visit
www.spartan.com.