Building a Business
2 Habits Most Entrepreneurs Don’t Develop But Should
Writing down your goals and reviewing them daily are critical for success.
Joe Pulizzi is founder of Content Marketing Institute, a Cleveland-based education and training organization for content marketing, which hosts the annual Content Marketing World event. He has written four books, including the most recent, Content Inc. (McGraw-Hill, 2015). You can read his blog here.
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The 4 Questions You Must Answer When Launching a Content Project
Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
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While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
