John Boitnott | Page 2

By making small adjustments to your current business plan, you can achieve a major increase in revenue. When you optimize your website or tap into current customers for referrals, you'll find new ways for your business to thrive.

Pursuing your company's marketing and growth goals is much more efficient with a results-focused expert on the team: key characteristics to look for.

Periodic unpredictability and volatility are near certainties in business, and in response, leaders are left with the choice of being truly open with employees or not. (Spoiler: There's one overwhelming winner.)

Too many businesses play it safe with the same old paid marketing strategies during this economically uncertain post-pandemic period. Break the tired routine with these six strategies.

With an ever-shifting digital landscape and the rise of AI, just how reliable are the strategies you use to grow? It's likely time to assess and possibly make changes

How will your marketing plan change in the face of economic change? Maybe it doesn't need to. The key is to monitor the market closely.

Despite how crucial it is to growth and success, too many entrepreneurs find it challenging to forge strong customer relationships. Here are strategies that work.

Meta, parent company of Facebook and Instagram, tackles concerns about platforms' impact on youth.

Community engagement is one of the keys to running a successful local business. Here's how investing in your community can build trust, foster loyalty and boost awareness.

Are you one of those leaders who just can't seem to detach from "work mode" even when you're sitting on a beach in Hawaii? Here's how to ensure both you and your team can thrive when you're on vacation.

The best way to make the most of this kind of marketing spend is to build a strong and striking relationship.

ChatGPT represents a new frontier in marketing content creation. But before you dive in too deeply, let these ideas help guide you.

Even with the platform's uncertain future in the U.S., it's still a good idea to work with micro-influencers on what remains a social media powerhouse.

Managing your own startup stress while guiding team members isn't an easy feat. Here's how to keep them working efficiently without losing focus on your own tasks.

For decades, transparency hasn't been particularly popular among business leaders who manage teams. The times are changing though, and transparency is now gaining traction.

With water shortages rampant worldwide, here are some tips to avoid a crisis and help save our water resources.

When the spring months arrive, you can look forward to an additional hour of daylight in your schedule. Here's what entrepreneurs can do with that extra sunlight to improve themselves and their businesses.

Your team members are likely already putting in the required effort, but how can you cultivate an environment that also fosters enhanced wellness?

If team members are consistently making mistakes or falling short of expectations, take a hard look at your organizational structure, including how employees communicate.

Extreme weather events will undoubtedly continue, but your business does not need to suffer.

User-generated content is one of the most authentic ways to promote your brand to consumers. Here's how to find and benefit from UGC.

Choppy economic waters may push the nervous business owner to slash marketing budgets. Don't jump the gun, though, because there are several more measured approaches one should take first.

Busy entrepreneurs can save time and money with AI-powered writing tools — if they use them properly.

Here's how to raise your game with influencer marketing to drive more engagement and even more profitable results.

In order for your relationship with influencers to work, you've got to find the right ones and do more than simply give them campaigns to work on.

Recent studies show that gas stoves pose risks to your health and the environment.

Much of the world's pollution comes from major cities. But the worst contributors are coming up with some smart solutions.

If you've been thinking about setting up a Substack newsletter as a part of your content marketing strategy, here's how to get started and grow your following.

Whatever your think about Musk's Twitter takeover, there are definite lessons any entrepreneur can apply from it to help their marketing efforts.

As a mountain of dangerous devices and appliances pollutes our world, some entrepreneurs see gold in another person's trash—literally.