Thought Leaders
Have You Made a Big Mistake? Here’s Why That’s Good News for Your Company.
Don't just say 'oops' and move on, because fixing a flub can be a prime opportunity for engendering customer loyalty.
John Ruhlin is an entrepreneur, international speaker and author of Giftology. More relationship and referral strategies can be found at Giver's Edge.
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More From John Ruhlin
Marketing
3 Things You Can Do to Get Your Customers Gabbing
Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. Meet you there?
Thought Leaders
OMG! Less Than a Week Until Christmas! 4 Ways to Find the Perfect Gift for a Relative Stranger.
Know that that gift will be appreciated and maybe make you stand out to a new client or prospect.
Thought Leaders
Low Cash Flow? Believe It or Not, You Should Spend More on Gifts.
When your budget shrinks, that one great gift to the right person just might provide your company a needed shot in the arm.
Thought Leaders
It’s Likely That Your Favorite Nonprofit Wants ‘Gifts,’ Not Just Checks. Here’s the Difference.
Philanthropic gifts don't have to be tangible. To maximize your generosity and build your legacy, go beyond just sending cash donations.
Thought Leaders
Giving Gifts Internationally: How to Wow Your Global Partners Every Time
Understanding foreign gifting etiquette is key to navigating cultural differences and making a splash with your thoughtfulness.
Thought Leaders
How to Build the Funny Bones of a Solid Business Relationship
Are you and your business partners humor-compatible? You can use your wit to stay tight-knit.
Thought Leaders
Being a ‘Boss’ Entrepreneur Doesn’t Mean You Have to Be Selfish
To truly achieve success in business, save the drama for Netflix and choose gratitude and generosity instead.
Thought Leaders
3 Goodwill Gestures to Build Better Business Relationships
Mastering the art of giving will pay dividends. Here's how to do it meaningfully.
Human Resources
4 Innovative Benefits That Will Help You Snag Top Talent
Stop expecting exceptional candidates to jump for higher salaries. Instead, consider how to improve their quality of life.
Building a Business
Should You Regret the Gift You Didn’t Give That Client?
To leave a lasting impression, give a gift at an unexpected time of year. Valentine's Day, anyone?
Building a Business
Don’t Assume What Gifts Potential Partners Want — You Can’t Afford to Be Wrong
Treat your recipients' loved ones to something nice. Just stay away from their kids until you know them better.
Marketing
How to Guarantee Success With Your Launch-Party Swag
Shoddy freebies and shortages make brands look disorganized and cheap. So plan very, very carefully..
Thought Leaders
4 Ways to Reward Employees and Gain a Return on Investment
Giving thoughtful rewards to your employees boasts a ripple effect: You do good for them, they'll do good for you. And your company will soar.
Building a Business
Building a Relationship With a CEO? Woo the Inner Circle First.
Come bearing gifts for assistants, event planners and interns.
Marketing
6 Hacks to Drive Massive Referrals
Don't plead. Don't bribe. Don't send chintzy gift cards. Instead, focus on the little things people appreciate.
Marketing
The Secret to Selling to Big Companies
You're smart; you're agile; you can do things the big guys can't. What's to worry about?
Building a Business
The 3 Main Reasons You’re Not Closing the Deal
Are you focusing on your client's real needs, or just the end result?
Online Presence
5 Ways to Navigate Clients’ Gift Restrictions
Show your clients some love -- without breaking the rules. You'll come out a winner.
Marketing
5 Ways to Grow Your Startup by Focusing on Mindshare
Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
Business Funding
Avoid These 4 Business Gift-Giving Faux Pas
"Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
Marketing
5 Tricks to Help You Stand Out at a Trade Show
Go beyond the norm and invest in something unique to make trade shows worth your time, energy and hard-earned money.
