Thought Leaders Have You Made a Big Mistake? Here’s Why That’s Good News for Your Company. Don't just say 'oops' and move on, because fixing a flub can be a prime opportunity for engendering customer loyalty.
Marketing 3 Things You Can Do to Get Your Customers Gabbing Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. Meet you there?
Thought Leaders OMG! Less Than a Week Until Christmas! 4 Ways to Find the Perfect Gift for a Relative Stranger. Know that that gift will be appreciated and maybe make you stand out to a new client or prospect.
Thought Leaders Low Cash Flow? Believe It or Not, You Should Spend More on Gifts. When your budget shrinks, that one great gift to the right person just might provide your company a needed shot in the arm.
Thought Leaders It’s Likely That Your Favorite Nonprofit Wants ‘Gifts,’ Not Just Checks. Here’s the Difference. Philanthropic gifts don't have to be tangible. To maximize your generosity and build your legacy, go beyond just sending cash donations.
Thought Leaders Giving Gifts Internationally: How to Wow Your Global Partners Every Time Understanding foreign gifting etiquette is key to navigating cultural differences and making a splash with your thoughtfulness.
Thought Leaders How to Build the Funny Bones of a Solid Business Relationship Are you and your business partners humor-compatible? You can use your wit to stay tight-knit.
Thought Leaders Being a ‘Boss’ Entrepreneur Doesn’t Mean You Have to Be Selfish To truly achieve success in business, save the drama for Netflix and choose gratitude and generosity instead.
Thought Leaders 3 Goodwill Gestures to Build Better Business Relationships Mastering the art of giving will pay dividends. Here's how to do it meaningfully.
Human Resources 4 Innovative Benefits That Will Help You Snag Top Talent Stop expecting exceptional candidates to jump for higher salaries. Instead, consider how to improve their quality of life.
Building a Business Should You Regret the Gift You Didn’t Give That Client? To leave a lasting impression, give a gift at an unexpected time of year. Valentine's Day, anyone?
Building a Business Don’t Assume What Gifts Potential Partners Want — You Can’t Afford to Be Wrong Treat your recipients' loved ones to something nice. Just stay away from their kids until you know them better.
Marketing How to Guarantee Success With Your Launch-Party Swag Shoddy freebies and shortages make brands look disorganized and cheap. So plan very, very carefully..
Thought Leaders 4 Ways to Reward Employees and Gain a Return on Investment Giving thoughtful rewards to your employees boasts a ripple effect: You do good for them, they'll do good for you. And your company will soar.
Building a Business Building a Relationship With a CEO? Woo the Inner Circle First. Come bearing gifts for assistants, event planners and interns.
Marketing 6 Hacks to Drive Massive Referrals Don't plead. Don't bribe. Don't send chintzy gift cards. Instead, focus on the little things people appreciate.
Marketing The Secret to Selling to Big Companies You're smart; you're agile; you can do things the big guys can't. What's to worry about?
Building a Business The 3 Main Reasons You’re Not Closing the Deal Are you focusing on your client's real needs, or just the end result?
Online Presence 5 Ways to Navigate Clients’ Gift Restrictions Show your clients some love -- without breaking the rules. You'll come out a winner.
Marketing 5 Ways to Grow Your Startup by Focusing on Mindshare Cultivating relationships with a few key influencers is a faster route to success than competing for mass market attention.
Business Funding Avoid These 4 Business Gift-Giving Faux Pas "Don'ts" include gifts for your recipient's kids and encroaching on his or her personal style.
Marketing 5 Tricks to Help You Stand Out at a Trade Show Go beyond the norm and invest in something unique to make trade shows worth your time, energy and hard-earned money.