Jonathan Jadali is an American entrepreneur and the founder and CEO of Ascend (a Social Media Marketing and PR agency). Jadali has served hundreds of entrepreneurs and businesses, as well as numerous Fortune 500 companies.
Donating money to charity is not the only way to give back to society —many other creative ways allow even the smallest brands to significantly impact society.
Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.