Building a Business
The $119 Million Reason You Should Never Give Up on a Cold Lead
I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's worth being "annoying" to a few.
Joy Gendusa founded PostcardMania in 1998 with just a phone & a computer (no funding or investments), and today we generate over $100 million annually with over 380 staff. I'm passionate about helping small businesses succeed at marketing and grow — because when small business does well, we all win.
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More From Joy Gendusa
Marketing
Your Marketing Budget Is Going to Waste If You’re Making These Common Mistakes
Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing dollar on my way to $119 million.
Marketing
Americans Will Spend $979 Billion This Holiday Season — Here’s How Your Business Can Claim a Bigger Share
New research shows Americans are festive, fatigued and ready to spend — if you know how to reach them. These tips helped me break through $100 million with a consistently strong Q4.
Marketing
People Are Looking to Spend Less Time Online — Here’s How to Reach Your Audience Anyway
Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to reach prospects anywhere.
Marketing
46% of Gen Z Is Limiting Their Screen Time — Here Are 2 Ways to Reach Them Anyway
Gen Z trendsetters are taking "touch grass" seriously these days. Thankfully, I've built a $100 million business on tangible marketing — here are my top tips for your business.
Marketing
I’ve Helped 124,393 Entrepreneurs With Their Advertising — Here Are My Top 3 Secrets Proven to Generate Results
Consumers are busier than ever, but you can still break through the ad fog with these three road-tested tips.
Building a Business
74% of Entrepreneurs Complain the Sales Cycle Is Getting Longer. I Took These 3 Steps to Shorten It and Accelerate My Company’s Growth.
Most entrepreneurs say sales are slowing, but I've improved our growth rate by 239% since 2020. Here's how I did it.
Business Accounting
The Recession Mistake That Cost My Business $1.5 Million — and the Decision That Put Us Back on Top
Two recessions, two very different responses: One cost me millions, and the other grew my business 10% that same year.
Marketing
3 Marketing Trends You Need to Capitalize on Now Before Your Competition Beats You to It
How to stay ahead of the trends — and your competition — before you get left behind.
Building a Business
Feel Like Your Business Is Destined to Stay Small? Here’s How to Break Through and Unlock Explosive Growth.
Follow these marketing principles to take your small business to new heights.
Building a Business
What Our Digital World Is Missing — and How I Turned It Into $100 Million After Dropping Out of High School
I went from high school dropout to $100 million CEO by sticking to one very important learning principle.
Marketing
How I Turned a Marketing Mistake Into $1 Million in New Business
I turned a mistake into $1 million in top-line sales growth from new clients — here's how I did it.
Marketing
The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth
List your marketing metrics and check them twice if you want bigger returns. Here are seven strategies I used to triple our annual revenue growth.
Building a Business
3 Secrets to Finishing the Year Strong — Make These Smart Moves to Boost Your Revenue in the Final Quarter
Three guiding (and little-discussed) principles this founder and CEO has used to grow her business from nothing to over $100 million. Spoiler alert: It's never too late!
Marketing
4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year
Triggered (or automated) marketing can have a domino effect on your leads and revenue. Here are four marketing automations to set up and knock down before the new year to supercharge your 2025.
Marketing
What America’s No. 1 Beer Can Teach Entrepreneurs About Effective Marketing
Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me explain.
Marketing
I Asked ChatGPT for a Marketing Plan and Was Shocked at the Result
Generative AI can give us mountains of information on any topic under the sun in seconds — but is it any good at marketing? I had to find out.
Building a Business
3 Ways We Banished the Summer Sales Slump on Our Way to $100 Million
Slow season? Say sayonara! Here are three tried-and-tested methods to keep revenues high when your "slow season" hits.
Building a Business
I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed
Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.
Marketing
What I Learned From Spending $5.9 Million on Marketing Last Year
Road-tested tips to 6X your revenue per lead, double your social media leads and increase sales conversations. I know because I lived it!
Thought Leaders
The Unseen Reason You Feel So Overwhelmed — and How It Impacts Your Business
Feelings of tiredness and exhaustion are on the rise. Here are a few tips to combat the symptoms within your own business to boost productivity and employee morale.
Marketing
3 Marketing Blind Spots That Are Holding You Back (and How to Fix Them)
Here are a few common pitfalls business owners encounter when creating a marketing strategy — and how to address them.
Marketing
3 Marketing Secrets to Maximize Revenue in the Month of Love
Attract more customers with these three proven marketing strategies.
Marketing
3 Ways to Personalize Your Marketing for Higher Engagement
Use these three key tips to successfully incorporate personalization into your marketing.
Marketing
The Growth Hack My Clients Hate the Most Is the One That Promises the Biggest Financial Rewards — Here’s What You Should Know
Only a small percentage of my clients practice it, but this growth hack has been a real game-changer for my company.
Marketing
4 Marketing Budget Hacks That Will Boost Your Business in 2024
Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.
Marketing
This Powerful Marketing Strategy Will Help You Outshine Your Competitors and Make Your Brand More Memorable
Direct mail is stealing the show in the crowded marketing landscape. Here's why.
Marketing
Is Your Marketing Broken? Here Are 10 Signs It’s Time to Make a Change.
10 signs to help you identify whether or not you need to rethink your current marketing plans.
Building a Business
How I Bootstrapped to $100 Million Without Venture Capital Funding
How I grew my business without any VC funding — and how you can, too.
Building a Business
The 3 Greatest Lessons I’ve Learned After 25 Years in Business and $100 Million in Revenue
Here are the three most valuable lessons I've learned over 25 years of business ups and downs.
