Julie Lokun, JD, is the founder of The Mediacasters, am omni-media company that elevates the visibility of entrepreneurs and creatives through podcasting, publishing, and public speaking. Julie is the author of 4 best-selling entrepreneurial books and hosts three podcasts.
With the economy in flux, many entrepreneurs are restricting marketing dollars. This is the perfect time to allocate dollars and dominate your industry.
Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.