Justin Petruccelli

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More From Justin Petruccelli

Marketing

The Beginner’s Guide to SEO

KISSmetrics Founder Neil Patel has made a name for himself helping big companies make more money online through search engine optmization. He stopped by Entrepreneur’s Winning Strategies for Business Conference to share some of his secrets. If you weren’t lucky enough to see his presentation in person, we were there to live blog it for […]
Business Accounting

George Steinbrenner’s Contribution to the Business of Baseball

Tonight at Angels Stadium in Anaheim, Derek Jeter of the New York Yankees will take the field as the starting shortstop for the American League in the 81st annual Major League Baseball All-Star Game. Jeter’s $22 million annual salary makes him one of the highest-paid players in the game, thanks in large part to his […]
Building a Business

Skinny Girl, Fat Profits

Bethenny Frankel has leveraged her reality TV stardom into a string of thriving businesses.
Business Accounting

AriZona: A Lesson in Brand Management

We talk a lot around here about how important branding is to the success of your company. But good branding’s not enough. These days, you have to be just as vigilant about maintaining that brand and monitoring what people say about it. If you don’t believe us, ask the folks over at the AriZona Beverage […]
Thought Leaders

craigslist: 15 Years Later

Craig Newmark talks about how things have changed at the internet's oldest open marketplace--and how they haven't.
Business Accounting

Apple Bites Back

After all the talk about this iPhone killer and that iPhone killer, it’s Steve Jobs who’s out for blood now. Apple filed a lawsuit today seeking a permanent injunction against HTC on the basis of 20 alleged patent infringements. The injunction would prevent HTC from importing or selling any phones that use the features patented […]
Building a Business

The Aceman Cometh

For Adam Carolla, comedy is a business--and business is good.
Business Accounting

No Internet? It Could Cost You

It seems unlikely that a business would be well-established enough to offer its employees a pension plan or 401(k), yet not be modernized enough to use e-mail or even be connected to the internet. But if you’re out there, the Department of Labor is looking for you. In an attempt to make itself mostly paperless, […]
Business Accounting

Internet Power Marketing

It’s not enough to just be online anymore. If you really want to survive in the modern small-business world, you–and your business–have to become part of the two-way conversation between you and your customers. Media strategist Starr Hall tells us how it’s done–and how it’s not. Top Reasons Why Social Media Is an Effective Marketing […]
Business Accounting

Network Like a Pro

Do you dream about rubbing elbows with Richard Branson on his private island? Ivan Misner’s done just that–and he owes it all to his networking expertise. He shared a few of his secrets Monday as part of our Growth 2.0 conference in Miami. Visibility, Credibility, Profitability. They make up the core foundation of effective networking–but […]
Brick & Mortar

Create a Lasting Legacy

For real estate and design mogul Jeff Lewis, success is about longevity--sprinkled with a touch of control.
Tech

Playing to Win

Gamefly's Sean Spector gives us a peek inside his game-rental empire.
Business Accounting

How to (and how not to) Pitch the Media

We know you all have amazing stories to tell–it’s the reason we exist in the first place. And we want to help you tell them, but you have to help us by learning the art of the pitch. Because most of you out there are serving as your own PR machines, learning to pitch your […]
Business Accounting

Marketing by Example, Part 4

When Pete Wiltjer offered me a front-row seat to the rebranding of his company, I didn’t realize it would also be a front-row seat to a catfight. But that’s what seems to have broken out in the wake of his crowdsourced logo project. Since Wiltjer chose his new design last week, our blog comments have […]
Business Accounting

Marketing by Example, Part 3

Last week, Pete Wiltjer had just begun to test the crowdsourcing waters in the search for his company’s new logo. By the next day, he was surfing a tidal wave of more than 250 submissions. The high response rate was no accident–Wiltjer even got a pat on the back from the guys at CrowdSPRING for […]
Business Accounting

Marketing by Example, Part 1

It’s been said that a lawyer who represents himself has a fool for a client. But does the same logic apply to marketing? It’s a great rhetorical question. But it’s even better as a real question–and we’re going to do our best to get a real answer. After buying out Ben Bradley, his partner of […]
Building a Business

Brown is the New Green

Spencer Brown's already proven he can sell his environmental products to consumers. Now he's taking the philosophy behind them to Capitol Hill.
Business Accounting

A Fine Line Between Clever and Corny: The Name Game

The folks over at babycenter released this year’s list of most popular baby names, and it’s the usual train wreck–desperate parents deluding themselves into thinking their children are unique and special snowflakes. So what does this have to do with small business? Well, businesses and even ideas are entrepreneurs’ babies. Now think about how many […]
Business Accounting

Barack Obama: Entrepreneur-elect

During the presidential campaign, a lot was made about what each candidate would or wouldn’t do for small business–so much so that a guy whose name wasn’t really Joe and who wasn’t really a plumber became a national figure by asking how Barack Obama’s tax plan might affect the hypothetical small business he couldn’t afford […]
Business Accounting

When Did George Steinbrenner Take Over Wall Street?

If you need a break from worrying about the economy, I have a solution for you. Not for the economy (though I promise to share if I figure that out), but at least for the worry. How about replacing it with a little good old-fashioned outrage? A story released this week by Bloomberg News reveals […]

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