Karen Tiber Leland

Author and President of Sterling Marketing Group at Sterling Marketing Group
Karen Leland is the founder of Sterling Marketing Group, where she helps entrepreneurs and executives build stronger personal, team and business brands. She is also the best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
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More From Karen Tiber Leland

Thought Leaders

The One Leadership Gap That Can Make You Great

In this episode of the Branding Blowout podcast, I interviewed Lolly Daskal, CEO and founder of Lead from Within, a leadership consulting firm. Lolly’s extensive cross-cultural experience spans 14 countries, six languages and hundreds of companies. Her new book The Leadership Gap: What Gets Between You and Your Greatness will be released in May 2017. […]
Building a Business

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Building a Business

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Building a Business

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Building a Business

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Building a Business

Understanding Your Brand’s Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.

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