Kate Johnson

With today's advanced technology, humans are more connected than ever before -- but with that connection comes the potential for app fatigue. Today's internet users crave simple, easy-to-use solutions to help them solve complex problems.

Since the industry began hundreds of years ago, marketers have been adapting to widespread shifts in technology and engagement, and this still holds true today.

In today's market, singing your own praises can only go so far. Evangelize your customers to speak on your behalf to stay competitive.

After a tough year, it's time to go back to basics and focus on what really matters -- your customers.

Making an investment in automation could be the best long-term strategy right now.

By investing in retention and skillfully nurturing new leads, you can protect your bottom lines and emerge from this crisis with a strong growth strategy intact.

The lessons a CEO two years in wishes she knew when she started out.