Building a Business
Generate Great PR on a Shoestring Budget With These 5 Tips
Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Kathie Green is the director of marketing at TapSense, a leading independent mobile-advertising exchange. Previously, she held marketing roles at InMobi, the largest independent mobile advertising network, and Right Management, a global consulting firm. She started her career at Paramount Pictures in consumer products and in-theater marketing, and earned a B.A. from Occidental College.
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