Keith A. Quesenberry

In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.

Learn how to tell stories on social media that will engage your audience and help you meet your marketing communication goals.

The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.

To intersect the customer journey, you need more than content and influencer marketing. You need to become an influencer brand.

Six surprising lessons for adult professionals from the era of online learning.

Mistakes in social media strategy will negatively impact results, and knowing what to look for can help improve success.

Don't put the social media cart before the brand strategy horse.

Raise your hand if you have ever read a privacy policy.

How this changes your digital and social media strategies and could lead to a competitive advantage.

Customer loyalty, positive word of mouth and inexpensive content generation are just a few ways you can benefit from crowdsourcing.