Building a Business
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
Kevin Lindsay is the director of conversion product marketing for Adobe's Digital Marketing Suite. In his current role, Lindsay leads marketing efforts around solutions that help businesses optimize digital experiences for maximum customer engagement and conversion. He previously oversaw product and strategic marketing at Mercado, an ecommerce search and merchandising provider.
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Marketing
Have We Met Before? Getting to Know Your Online Customers.
Nearly all visitors to ecommerce sites are anonymous. By cleverly sifting through the data, few are unfamiliar for very long.
