Marketing
Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
Kim Totty is the interim marketing director at Hallmark Business Connections, the business-relationships unit of Hallmark Cards. Dr. Stephen Lind is an associate professor of clinical business communication at the University of Southern California's Marshall School of Business.
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