Krista Mashore

We all have basic desires, like more time, peace of mind, success, mental health and love. It may not be obvious, but your life and product could provide some of those values!

Don't just shake off your failures; whine about them.

Harnessing the power of this tool will save you stress and planning while simultaneously allowing you to be in many places.

No, this isn't a pill that will make you invincible, but rather a mental discipline that will improve your efficiency and garner success.

Asking this question will allow you to asses your decision-making and choices, leading to long-term success.

Practice this morning ritual if you want your brain to anticipate success, not failure.

Are your marketing efforts not getting you the results you want? If so, it might be time to step back and reassess your actions.

Our pasts may haunt us, but we can use the lessons we've learned in the past to better our future.

Distractions are everywhere in our lives. Learn how to fight distractions by taking these effective actions.

Using failure as a learning opportunity and growing by letting yourself be challenged can be a powerful ally on your road to success.

Reading. It's the one thing highly successful people do to stand out from the pack. Successful entrepreneurs are committed to lifelong learning, growing and expanding, and one of the main ways they achieve this is by reading... a lot.

When markets shift, you've got to pivot and adapt. When you experience ongoing issues in your business, you've got to change. But when it comes down to it, will you follow through?

In the excitement and stress of building a new career or business, it's easy to sacrifice everything for that goal. But you need to be smart and deliberate about what you're sacrificing.

It doesn't matter if you have a dynamite product or brilliant service to offer. If you don't establish boundaries and expectations with customers, they'll be disappointed.

When you're working so hard to build a successful business, focusing on giving and serving rather than getting seems almost counterintuitive. But it's not, and here's why.

Whether it's with investors, customers or employees, tough conversations in business are inevitable. Learning to handle these conversations well can often make or break a business, so here are some ways to tackle those hard moments whenever they come along.

Wouldn't it feel great to walk into a room of potential customers who already have a favorable impression of you and what you offer? Take a look at a few steps for turning a cold call into a hot one.

Communication with your customers is always important, but it's especially critical when they first engage with you. Those first interactions set the tone, so here's how to get off on the right foot from the start.

There's a huge difference between building a business or future that you want to have, versus one that you absolutely must have. Here's why you need to "burn your boats" to ensure there's no other path but a successful one.

Being an effective communicator is not just about how articulate you are, though that's important - it's also about how well you connect with people and the relationships you can form. Fortunately, "being good with people" is a skill you can learn (and need to learn) if you want to be successful.

Eliminating or reducing the use of just a few key words and phrases, and substituting better ones, can have an enormous impact on yourself, your staff and your bottom line.

Cutting prices for products or services may seem a tempting proposition, but it comes with significant consequences.

Learn where to focus for maximum success.

If you base your sales process on manipulation or pressure, you're missing out on much more enduring successes.

Setbacks can't define who you are unless you let them, and here's how to make sure that doesn't happen.

Unless you're a solopreneur, being a leader isn't just part of the job. It is the job.

How to become the person you need to be and see sustainable business growth.

The too-often-overlooked art of customer retention (as opposed to acquisition) is pivotal to success in just about every business venture, and there are proven methods of honing it.

Once you've discovered your "why" and honed in on your passion, the real work can begin.

As an entrepreneur, digital marketing is absolutely essential for your business to succeed - especially in the early years and months when so many businesses fail.