Websites without clear labels, that require multiple clicks to get to the most important stuff, and otherwise frustrate can serve as an example of what not to do.
Whether you're trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don't want to be caught forgetting someone's name.
Research shows that the Internet has diminished readers' attention spans. Make it easier for your readers to grasp your point by adhering to these tips.