Marketing
Sales Won’t Help You Measure PR Success, But This Will
An insight into the best tech tools for measuring the effectiveness of PR, and how to keep laser focused on its opportunities and payoffs.
Laura Perkes is a publicist and self-confessed Pitch B*itch from Hertfordshire, UK. She has a degree in public relations and media studies and has been helping brands and entrepreneurs disrupt their industries since 2004, going beyond social media to raise their profiles and be the authority.
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