Building a Business
The Power of Persuasion: Using Brain Science to Get Users to Act
Here is how to use data for your web design and user experience to get people to buy your product.
Lauren Ventura
Lauren Ventura has been researching persuasion, reasoning and its effects on users, customers and everyone else since her graduate school days. She currently works at a UX design agency, DigitalTelepathy, as their in-house copywriter.
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