Building a Business
4 Customer Personalities Your Sales Team Wants to Reach
Learn how to customize marketing strategies to approach each type of potential buyer.
Leslie Stretch is the president and CEO of CallidusCloud, a provider of cloud software based in Pleasanton, Calif. Its platform offers a suite of solutions that identify the right leads, ensure proper territory and quota distribution, train and coach sales teams, automate configure-price quotes and streamline sales compensation.
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