Liviu Tanase is a serial entrepreneur and telecommunication executive with extensive experience in the creation, growth and sale of novel technologies. He is currently the CEO of ZeroBounce, an email validation and deliverability platform.
A new survey reveals that nearly half of Gen Z check their email to avoid missing out. Here's how you can use that insight to write emails they actually want to open.
Founders often assume email will "just work," until their open rates tank or they land in spam. Here's the biggest mistake I see entrepreneurs make – and what to do instead.
Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.
Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here's how to prevent that – and build a stronger relationship with your prospects.
When people report your email as spam, chances are your next email will go to the junk folder. Here's what you're doing wrong — and how to protect yourself from spam complaints.
Google and Yahoo are enforcing new rules for mass email senders. By February 2024, you must authenticate your emails, allow people to unsubscribe easily and keep your spam complaints at bay.
Google will start deleting inactive accounts soon. For businesses like yours, that means many Gmail contacts will probably bounce. Here's how you can avoid that – and keep your business emails landing in the inbox.
Email lists degrade fast, and that affects your inbox reach. Here's how to make sure your subscribers are real so you can get the most out of the emails you send.