Lynn Power

Co-Founder & CEO of MASAMI at MASAMI

Lynn Power is a long-time advertising executive (formerly CEO of J. Walter Thompson NY) turned entrepreneur. In 2018, she left the ad world and launched MASAMI, clean premium haircare, in February 2020 and Isle de Nature, luxury bee-powered home fragrance, in September 2020.

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More From Lynn Power

Building a Business

The Tough Reality of Launching a Beauty Business

Almost anyone can launch a business, but surviving and thriving is a different story.

Thought Leaders

5 Effective Ways to Build a Winning Team

Having the right team is the x-factor to success. Follow these five methods when building your team.

Entrepreneurs

How to Incorporate Incredible Travel Into Your Entrepreneurial Lifestyle

The day-to-day can be a grind, but integrate some amazing travel destinations into your work and it's a win-win.

Thought Leaders

Why Empathetic Leadership Is More Important Than Ever

Understanding and sharing the feelings of others is emerging as a critical leadership trait, but how can you be sure you are truly empathetic, and not just sympathetic?

Building a Business

How Having Entrepreneurial Parents Refined My Own Business Acumen

My parents were small-business owners and entrepreneurs, yet I didn't fully appreciate or understand just how much they taught me until I had my own business.

Entrepreneurs

8 Ways to Build a Self-Care Routine You Can Feel Good About

Covid has changed a lot around us -- including our personal care and beauty routines. But we can embrace and welcome healthy change.

Entrepreneurs

Embrace the Superpower of Simplicity

Life has gotten far too complicated. Let's celebrate ways to make it simpler.

Entrepreneurs

Keeping Your Business Going When You Get a Cancer Diagnosis

Launching a business is hard enough. But getting a cancer diagnosis forces you rethink everything.

Marketing

Your Business Needs an Enemy

Having a business nemesis can work wonders for your company's bottom line. Here's how to find yours.

Thought Leaders

This Is Why It’s So Important to Articulate Your Brand Values

Many founders spend minimal time on the "soft stuff" like brand positioning and brand values. But defining your values can (and should) be the foundation of everything you do.

Sustainability

How to Become a More Sustainable Brand

Sustainability has become a must-have, not a nice-to-have, for brands. But it's not always easy to figure out what to do, especially if you're a small business.

Entrepreneurs

6 Self-Care Tips for Busy Entrepreneurs

As entrepreneurs, we tend to put ourselves last. Here are some self-care tips to make sure you can go the distance.

Thought Leaders

5 Ways to Cope as an Introvert in a Video World

For us introverts, it can be difficult to put yourself out there, especially as appearing on video becomes increasingly necessary and common. Here are some ways to deal with it.

Online Presence

5 Tips to Ensure You’ll Have Successful Brand Collaborations

Partnering with other like-minded brands can be a great way to build both of your businesses, but making sure you have successful collaborations is key.