Building a Business
Profit’s Not the Only Thing. Businesses Driven By Values Succeed in the Long Run.
What does a Japanese hotel founded in 705 have in common with today's Tesla Motors? Long-term core values.
Maite Barón is author of Corporate Escape: The Rise of the New Entrepreneur. She is CEO of The Corporate Escape, a London-based consultancy, training and coaching company specializing in helping professionals escape the rat race, rekindle their passion for life and reinvent themselves as new entrepreneurs.
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