Mark W Lamplugh Jr

When unexpected policy changes like tariffs hit, smart marketers don't panic — they pivot. Here's how we turned headlines into high-converting, urgency-driven campaigns that boosted sales and built trust.

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.

You have to select the right lead gen platform — and then properly implement that platform — to maximize your growth potential. Here's how you can do it.

This jolly article unwraps 12 business lessons from Santa Claus, from the magic of consistency to the joys of surprising your customers.

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we'll explore the practical tools, techniques and insights to manage your entrepreneurial journey, covering everything from understanding your target audience to scaling up marketing efforts, ensuring you lay a strong foundation for brand recognition, growth and success.

You can't go online without hearing about ChatGPT and artificial intelligence these days, especially in business circles. But how can you actually use them to drive growth for your company, and what can you do when you inevitably face challenges?

Should you invest in marketing? The short answer is yes. Here's why, plus a step-by-step guide to building an apt marketing budget that bolsters growth.

Your online reputation can win or lose new customers. Here's how to build an online reputation with high-quality reviews in 2022.

Covid changed the way many businesses reach customers. These tips will help your business succeed in a post covid era.

Effectively corral your customers via this technology's latest advancements.

Everything you need to know for creating and hosting a successful online event.

Five specific ways to engage the whole "hope for the best, prepare for the worst" trope.