Marketing
The 6 Rules of TV Advertising for Small Businesses
When it comes to your ad buys, are you following these rules?
Mark Lieberman is CEO of Viamedia, one of the country's largest independent TV advertising management solutions company. Previously, Lieberman was co-founder of TRA, a media-research and analytics company that was sold to TiVo, and of DIVA, the first commercial video on demand company.
Want to write for Entrepreneur too?
Apply to join Entrepreneur Leadership network.
More From Mark Lieberman
