Building a Business
Community Is the Best Company Culture
Cultures force employees to conform to rules -- both implicit and explicit -- which breed alienation. To foster inclusivity, build a community guided by shared values.
Matt Cronin, a founding partner at New York-based House of Kaizen, is a pioneer in digital performance marketing and brand management, having joined the movement more than 15 years ago. He has devoted his career to building innovations, teams, processes and agency services that deliver on their promise of marketing ROI and competitive advantage.
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More From Matt Cronin
Building a Business
How to Lead a Caring Company Culture
If you make their contentment a priority, you're more likely to cultivate dependable, passionate employees for the long term.
