Matthew O'Connor is the CEO and cofounder of AdQuick.com, the first platform to allow brands, agencies and individuals to complete the entire process of planning, buying, executing and measuring out-of-home (OOH) advertising campaigns anywhere in the U.S. and around the globe.
Brands are holding advertisers more accountable to their budgets and to achieving results than ever before. Avoid these five mistakes with OOH advertising campaigns.
In today's advertising world, skepticism is a mounting challenge for brands, and here's why out-of-home advertising is preferable for many brands today.
In this strange new normal, it's increasingly vital to adapt advertising strategies to meet your customers where they are, both physically and digitally.