Marketing
Marketing to Hispanics: Why It’s Not Just About Speaking Spanish
With a larger average household size and high spending power, Hispanics are loyal to the brands they love, which creates a perfect opportunity for brand marketers.
Matthew Harris serves as director of sales, U.S. Hispanic, at Yahoo, where he is responsible for sales management, client relations, market analysis, new business development, negotiations and more. He has worked in Hispanic media for over 15 years.
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