Building a Business
How to Overcome the Fear of Success
The only thing holding you back from success is yourself.
As the Chief Inspiration Officer of Sisarina, a D.C.-based branding firm, Spring built her business with a strong content marketing strategy. With an innate sense for social media, connecting with her customers, and building a culture around her brand, she teaches businesses and non-profits how to rock their brand. She also recently toured the U.S. on the Live Your Brand Tour collecting stories from businesses living their brand.
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More From Melanie Spring
Thought Leaders
Want to Be an Entrepreneur? Get Off the Couch.
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Building a Business
Use Your Drive to Create Your Habits
From closing the loop to setting your intention, behavioral-science expert and author James Clear explains at an 'Entrepreneur 'event how creating habits can help you get where you want to go.
Building a Business
Define What Success Looks Like to You
Success can mean different things to different people but the key is to envision what it means and act on it.
Building a Business
Being Human Is How Your Branding Strategy Will Succeed
Because entrepreneurs are often focused on building a product or service to help businesses or consumers, we forget how to have human conversations.
Building a Business
5 Secrets to Creating an Impactful Brand
When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
Business News
Staying Resilient Through the Ups and Downs
To make it in the startup game, you better be strong and willing to persevere through the hard times.
Building a Business
Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.
Understanding your role can shape how your business grows and evolves.
Building a Business
What Happens to Your Business If You Die?
What happens when you want to retire and stop running your business? Here are a few tidbits of advice on how to keep your company growing, even when you are no longer the boss.
Marketing
How a Tax Return Helped This Entrepreneur Land a Successful Brand
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Online Presence
Building a Brand of Love Amidst a Harsh Reality
A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
Marketing
How ‘Raising the Roof’ Heightened This Restaurant’s Brand
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Entrepreneurs
How to Stay Respected Through Your Next Meltdown
While entrepreneurs may make the world go around, it isn't always easy running the show. Here are a few ways to avoid breaking the camel's back.
Marketing
How a Rebrand Helped Spice Up This Cal-Mex Chain
By pivoting its brand strategy, CalTort has managed to stay competitive with Chipotle, Moe's and other franchises. Here is what you can learn from them.
Marketing
How This Company Is Looking to Rebrand a Whole City
Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Marketing
Diamond in the Rough: How This Jewelry Store’s Branding Helped It Stand Out
By thinking outside of the box for his branding, jeweler Kevin Main has established himself as one of the top artisan jewelers.
Building a Business
How the Timbuk2 Brand Went From Basement to Famous
To scale his bag company Timbuk2, the founder had to keep his startup mentality when growing his brand.
Online Presence
How Building a Community Helped Launch an International Brand
When Livefyre launched it was looking to help bloggers build up a community by engaging with commenters. Now it is the fourth largest site network online. Here is how they did it.
Building a Business
How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry
Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
Building a Business
How Two Ski Bums Successfully Branded the Online-Outdoor Industry
Friends John Breese and Jim Holland took their love of the outdoors and built a brand that not only they are passionate about but is also fruitful.
Building a Business
Leave It to the Dogs to Build an International Brand
The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
Building a Business
Want a Brand That Lives? Put Some Heart Into It
For the entrepreneur behind Walk2Connect, turning his passion into a career he loves involved building a brand that has "a beating heart behind" it.
Building a Business
How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations
The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Building a Business
How to Set Your Brand Up For Success
With entrepreneurship in vogue, new companies are popping up every day. But getting your brand to stand out from the crowd, takes work. Wisconsin restaurants L'Etoile and Graze figured out how to do just that.
Building a Business
What Your Brand Can Learn From a Waterbed Company for Cows — Yes, Cows
Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Building a Business
How to Design Your Way into Customers’ Hearts
Lessons from a landscape architecture firm on how to build a brand that's mindful of the customer experience.
Building a Business
Why Happy Employees Are Your Key to Successful Branding
You can't build a strong brand image without a team of people behind it. Here's the story of a little doughnut shop doing big things when it comes to branding.
Marketing
Chobani’s Secret to Making Customers Feel Like Family
Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Building a Business
Live Your Brand Tour: Entrepreneurs Across the U.S. Take Us for a Spin
You may have been "with the band" in college, but these days, you're probably more interested in being "with the brand." Check out our weekly series on branding across the country.
